What is Print-on-Demand?

The vast majority of the products we sell here and on our Etsy store, including our poster prints and t-shirts, are Print on Demand (POD). This basically means “made to order”. When you place an order, your product doesn’t exist yet – we fulfil it using our fulfilment centre once the order is made and we ship it straight out to you.

In the spirit of being completely transparent, the biggest drawback to this is that it can add some extra processing time before we can deliver you your item compared to retailers that have already printed products in bulk and are just waiting to ship them out once someone makes a purchase. However, this delay is usually only a day or two. Our average turnaround time between order and delivery is 4-8 business days.

But let’s talk about why Print on Demand is good! Firstly, it means we don’t need to overproduce products. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

It also means that products are made especially for you! Your product hasn’t been idly sitting in a warehouse for months or years watching reruns on UK Gold. It is literally brand new – and wouldn’t even exist unless you made your purchase, which we think is kind of cool!

And best of all, it gives us the freedom to produce designs we wouldn’t normally consider doing under normal retail models, because there is no obligation/risk to print our products in bulk only to discover they don’t sell. We get to test unusual, risqué, quirky or offbeat product designs with little downside to ensure that the we know what our customers like, instead of having to run some mundane “play the odds” formula, which usually results in churning out the same “popular” designs that sell okay elsewhere.

So check out our range of products and if you have any feedback or questions for us, please feel free to head over to the contact page and give us a shout.